On 14th May, Traffyk hosted a breakfast with senior executives and corporate affairs leaders on the most powerful signals to drive movement in reputation.

As always, we are grateful to Oliver Freedman for his timely insights, and great hearing from Kate Abrahams on what we are seeing through our work with customers, namely:

·      corporate reputation is increasing and the next gain comes from organisations listening inwards

·      workforce communication is the most powerful predictor of movement in reputation

·      the strongest reputations are those where the internal and external signals are alignedIt is undeniable, the clearest signals to reputation prediction can be found within organisations, it's critical to help find them.

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