Traffyk and RepTrak Join Forces to Revolutionize Employee Communications and Reputation Management

A company's reputation can be built over many years - but shattered in an instant. Recent data from The RepTrak Company reveals that the best defense for a business' reputation is the advocacy of its employees, which is directly tied to the quality of employee communications.

Oliver Freedman, the Managing Director of The RepTrak Company, emphasizes the multiplier effect that positive employee interactions have on brand perception. Despite only 3% of the general public reporting direct contact with an employee, these interactions have the largest impact on how positively a company is viewed. Consumers report higher levels of trust, admiration, and respect towards brands after engaging with helpful, engaged staff.

Employee communications play a critical role in maintaining and building strong reputations. By focusing on useful, open conversations, companies can empower their greatest advocates. Staff who feel positively towards their employer are more likely to share news and information, and as RepTrak statistics show, these personal recommendations shape opinions locally and nationally.

Freedman's data reveals that certain interactions have the greatest influence over reputation drivers, but the key takeaway is that employees represent a critical opportunity amid reputation challenges. When armed with thoughtful information, they become invaluable advocates.

Ensuring the right information cuts through the noise surrounding most companies is essential for this to work at scale. The current approach, relying on the 'cascade' and tracking communications effectiveness across typical workplace platforms, is flawed. But Traffyk, in collaboration with RepTrak, is changing that.

We are excited to announce that new Traffyk.ai customers can participate in our ground-breaking data collaboration project. By combining Traffyk.ai's communications analytics and recommendations with RepTrak's data, we aim to prove the link between improved employee communications and better reputation.