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Our head of AI and Data Analytics, Dr Daniel King outlines his tips on staying in touch with building AI within your business and highlights the hype to be aware of.

Large Language Models (LLMs) like ChatGPT, Claude, and Gemini have brilliant memories of the text they were trained on. Wikipedia, Stack Exchange, Github they’ll tell you everything they’ve learnt from these sources.But what the other stuff, where up-to-date information, internal company data or even knowledge about your most recent conversation is needed?

Exciting evenings for our CEO, Kate Abrahams who presented Traffyk.ai at Apropela (formerly Heads Over Heels) Portfolio Events in Melbourne.

In recent conversations about the important role of AI in corporate Australia, there is increasing rhetoric among senior business leaders that AI agents, such as Claude can be "connected" to an organisation's workforce communications network to solve the persistent issue of declining productivity.

Dr Dan King, our Principal AI and Data Scientist gives a reasoned take on the impact of AI on jobs

Last week's AWS Summit in Sydney made one thing clear: GenAI now dominates the tech landscape at every level. Just a few years ago, GenAI-related sessions were rare; today, you're hard pressed to find a session that doesn't mention it. Experiencing the state of the products first-hand, from GenAI Golf to GenAI Portfolio Optimisation, and speaking to the devs about “what’s under the hood”, we take a look at the under-hyped, most powerful products today.

Our latest analysis reveals a troubling reality: communication tools are inflating their success metrics by up to 90%.

Our data reveals the uncomfortable truth: white collar workers receive approximately 6 hours of communications daily. Senior managers? A staggering 8+ hours. Every. Single. Day.

At Traffyk.ai one of the most common issues we see is that – in terms of the competition for your employees’ attention – communications teams don’t know what they’re up against. The availability of distraction is epic. The attention economy is real. But, although it’s gotten much, much worse, distraction isn’t a new thing.Behold, the Isolator helmet, from 1925!

How Sydney start-up Traffyk saved a big four consulting firm $100m a year

Anyone in a large team is likely to constantly be bombarded with distractions from emails, instant messages, notifications, and other digital communications. While these tools were intended to improve productivity by enhancing collaboration and communication, research shows they have the opposite effect - severely limiting employees' ability to focus and costing businesses significant amounts in lost productivity yearly.

The classic "cascade" model has long been hailed as a go-to tactic in corporate communications. Here, the CEO or head office kicks off the narrative, passing it down through layers of management like a game of telephone. While the theory suggests that people are more likely to trust and absorb information from their immediate supervisors, there is no way to measure whether this is the fact - at least, not in real time.

Information overload is real. Employees face daily emails, Slack notifications, meeting invites, workplace portal updates, and more. Hundreds of messages compete for their attention every day.

Beyond ChatGPT, artificial intelligence is transforming virtually every industry, and internal communications is no exception. As an employee communications professional, you should ask how AI will impact your role and what steps you can take to prepare.

Communication is central to every organisation. But much of it is reactive and unfocused. To truly engage employees, we must communicate purposefully and leverage data-driven insights about our audience.

Communication and collaboration remain ongoing challenges. Advances in AI offer innovative solutions to overcome obstacles for distributed teams. By implementing AI-powered communication platforms, organisations - like yours - can enhance connectivity and position themselves for ongoing remote work success.

Without an innovative and well-thought-out strategy, messages get completely mangled as they trickle down through the layers of management. This leads to a catastrophic breakdown in communication, leaving employees feeling utterly alienated from the company's vision and leaders banging their heads against the wall in frustration over poor engagement.

The Noise in most organisations is a major productivity killer. Employees face endless distractions that undermine their workdays. From a constant barrage of emails and notifications to overly long meetings and repetitive messages, workers today struggle to stay focused. Traffyk offers a powerful solution.